Photo: the ridgeline of the Central and Southern Alps

Komagane, Nagano

Creating reasons
for people to gather.

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Shinshu Komagane Fireworks Festival
FRESCOBALL ALPS
FIREWORKS 'S FRESCOBALL

Concept

A home base where people
and nature connect, gently.

Komagane, Nagano, lies between the Central and Southern Alps.
Based in this beautiful town, kiki connects people with people, and people with their region, through events and projects.

Through events, many people gather, share the same time and smile.
We have seen those moments again and again.

And we believe that not only the Tokyo metropolitan area, but regional Japan, too, needs a "reason for people to gather."

A fireworks festival.
Frescobol.
Projects with high school students.

Their forms differ, but what they aim for is the same.

People connecting with people.
New energy rising in the region.

kiki will keep creating reasons for people to gather in the region.

Contents

What We Do

01

EVENT PRODUCE

Event planning, production & operations

  • Ceremonies & anniversary events
  • Exhibitions & academic conferences
  • Sports events
  • Local community events

End-to-end support, from planning to the day of the event

02

COMMUNITY DESIGN

Community building

  • Running FRESCOBALL ALPS
  • Planning social events
  • Building local communities
  • Creating spaces for people of all generations to meet
03

LOCAL PROJECT

Regional revitalization projects

  • Projects with high school students
  • Local-wood racket project
04

PROMOTION & STORY

PR & communications support

  • Social media management support
  • Crowdfunding support
  • PR planning & story design
  • Design & production direction
Project

Experience

International events & large-scale projects

We have been involved in running important, national-level projects, including international conferences, the operation and management of internationally related facilities, and large internal corporate events.

Exhibitions & entertainment

We have planned and run many nationwide exhibitions and entertainment events that draw large crowds of fans.

Corporate events & promotion

We plan and produce product launches for major manufacturers and brand promotion events.

Regional branding & tourism projects

We plan and run renewal events for hot-spring towns and tourist areas, as well as promotions that convey the appeal of a region.

Regional revitalization projects

Based in Komagane, we continue to develop local revitalization projects such as the Shinshu Komagane Fireworks Festival, FRESCOBALL ALPS and the local-wood racket project.

Fireworks

Shinshu Komagane Fireworks Festival

2022

A small fireworks festival that still moves the heart

Launched as a brand-new fireworks festival, with a crowdfunding campaign.

▶ STORY MOVIE
2023

1st Shinshu Komagane Fireworks Festival

Everyone's wishes were attached to the shell as paper strips (tanzaku), and a 2-shaku (about 60 cm) shell was launched for the first time in four years.

▶ STORY MOVIE
2024

2nd Shinshu Komagane Fireworks Festival

Volunteers from Ako High School joined from the planning stage, launching a student-led project.

▶ STORY MOVIE
2025

3rd Shinshu Komagane Fireworks Festival

Students from two locally rooted schools, Ako High School and Komagane Technical High School, began a joint project.

▶ STORY MOVIE
2026

4th Shinshu Komagane Fireworks Festival

The student-led project has grown, with stronger collaboration with local companies.

Story Movie

2022–2026
The Journey of the Komagane Fireworks Festival

Community

FRESCOBALL ALPS

Connecting people through sport.

In depopulated areas, children have few sports to choose from. We felt that a new sports culture was needed, one that parents and children can enjoy together with ease. So we began promoting Frescobol, the sport of consideration: all you need is a racket, a ball and two people, and the goal is not to beat your partner but to keep the rally going with them.

2023

FRESCOBALL ALPS founded

We started activities as a local club.

2024

Selected for a grant program

Selected for a Nagano Prefecture community-initiative support grant, we held a trial event with players invited from across Japan.

2025

Local-wood racket project begins

Selected for the grant for a second consecutive year, we took on a new challenge: to make a racket from local wood that everyone in the community can feel attached to.

2026

First local-wood rackets near completion

We will run a crowdfunding campaign, aiming to complete the local-wood rackets.

Together

We walk alongside you on challenges like these

Recruiting

  • Few points of contact with younger generations
  • Our appeal as a company is hard to get across
  • Recruiting events don't lead to applications

Community engagement

  • We want to give back, but don't know where to start
  • We want to engage with the community but have no connections
  • We want to give shape to our CSR / SDGs activities

Internal communication

  • Employees interact less than they used to
  • We want ideas that employees can take part in
  • We want to hold an anniversary or internal event

PR & communications

  • We started on social media but couldn't keep it up
  • We don't know what to post
  • We want the community and customers to know more about our work
Profile

Founder & CEO

Shota Mabuchi, CEO

Shota Mabuchi

CEO, kiki Co., Ltd.

Born in 1989 in Hamamatsu, Shizuoka

After vocational school, he studied in Canada. Back in Japan, he volunteered in Ishinomaki, Miyagi, after the Great East Japan Earthquake, where he learned the importance of human connection and local community.

He then worked for about ten years at an event production company in Tokyo, planning and running events, ceremonies and corporate projects across Japan. In 2021 he moved to Komagane, Nagano, and in 2022 founded kiki. With event production at its core, kiki takes on projects that connect people with people, and people with their region.

Hobbies: BBQ | Camping | Home vegetable gardening | Chopping firewood

Instagram @mabuchishota

Company

Company Overview

Company namekiki Co., Ltd.
RepresentativeShota Mabuchi, CEO
EstablishedFebruary 1, 2022
CapitalJPY 1,000,000
Address27-20 Shimoichiba, Komagane-shi, Nagano 399-4108, Japan
TEL+81-90-4253-4936
MAILmabuchi@kiki-nagano.co.jp
BusinessEvent planning, production & operations / Regional project planning & operations / Sports community management / PR & social media support / Crowdfunding support
Employees2 (including officers)
Main clientsAdvertising agencies, event production companies, government agencies, local governments, companies and organizations